For Franchise Networks With 10 or More Locations
Most franchise executives find out something was working when it stops. And find out something is broken 90 days after it started. ConversionSignal ends both.
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Sound Familiar?
You have a monthly review and still can't explain why one location outperforms another on the same ad spend
You've had the conversation with the underperforming franchisee. Multiple times. The numbers haven't moved.
You increased ad spend during a slow month. The leads came in. They still didn't convert. You still don't know why.
Your best staff member left a top-performing location and it's never been quite the same since
You're spending the same budget across every market and have no idea which campaigns are producing customers vs. just clicks
You find out about a performance problem when it shows up in the revenue report — weeks after it started
This isn't a reporting problem. It's a data connection problem. The data to solve it already exists in your CRM — every call, text, and email between a lead and your staff. Nobody has been reading all of it, automatically, across every location, every night.
What ConversionSignal Does
Every call, text, and email between a lead and your staff is a data point. ConversionSignal reads all of them — across every location, every night — and connects them to your ad spend and cost per acquired customer. It tells you which locations are winning and why. Which ones are bleeding and why. Which campaigns are producing customers vs. just clicks. Which staff members convert leads and which ones lose them. Which hours of the day your network performs best. And exactly what to change at each location to close the gap.
Not a dashboard. Specific levers. Specific locations. Specific dollar amounts. Every morning.
How It Works
Connects to your existing system. Read-only. No disruption. You see the full picture in days, not months.
Connect to your CRM
Works with any CRM that has an open API — including native GoHighLevel. Read-only access. Nothing in your setup is touched. If you're on GHL, you're live in days.
Every conversation captured
Calls, texts, emails — every customer interaction across every location, scored in real time. Speaker-separated call transcription. Nothing missed.
Pattern engine runs nightly
Finds what your top locations do differently — specific language, response timing, objection handling — that drives conversion. Runs automatically every night without anyone going looking.
Conversion Playbook built from your data
Not generic scripts. A playbook trained on the conversations that actually converted customers in your specific network. The knowledge your top performers carry in their heads — captured, systematized, deployed everywhere.
Full funnel — ad spend to acquired customer
Every ad dollar tracked to every booked, showed, and converted customer across every location. The gap becomes a number. The number becomes a decision. You know exactly which levers to pull and where.
Real Results
Performance Gap
Between top and bottom locations in the same network. Same brand. Same services. Entirely different conversion rates.
Budget Waste Found
In a single overnight run. Money being spent where it doesn't perform, identified to the dollar. Nobody had seen it before.
CPL at One Location
For a high-converting campaign. Not deployed at 31 of 33 locations. Multi-campaign intelligence found it and surfaced the fix.
Conversations Analyzed
To build the Conversion Playbook. 1,083 recorded calls transcribed with speaker separation. 3,663 converting conversations studied.
Start Here
The Opportunity Audit runs ConversionSignal across your entire network and comes back with everything the data contains. Which locations are winning and exactly why. Which ones are bleeding and the specific dollar amount attached to it. Which campaigns are producing customers and which ones are producing clicks that go nowhere. The exact levers to pull at each location to close the gap.
Real numbers. Your network. Delivered in a 60-minute presentation to your team. From there you decide whether to deploy the full platform. Most do — because by that point they've already seen what it finds.
This is perfect for:
Not a fit if:
ConversionSignal vs Marchex
| Capability | ConversionSignal | Marchex |
|---|---|---|
| Channels analyzed | Calls + SMS + Email | Calls only |
| CRM integration | Any CRM with open API (incl. GoHighLevel) | No GHL integration |
| Training model | Your franchise's own converting conversations | Generic cross-industry model |
| Full funnel tracking | Ad spend → acquired customer | Call analytics only |
| Conversion Playbook | Built from your winning conversations | Not available |
| Specific action levers | Location-by-location, every morning | Analytics reports only |
| Implementation | Live in days | Months |
| Status | Live across franchise networks | Launched IFA 2026 — we were already running |
I'll ask about your network — how many locations, what verticals, how your leads come in, what your current reporting looks like and where it breaks down.
Then I'll walk you through exactly what the Opportunity Audit includes, what data access we need (read-only — nothing touched in your system), what you'll receive, and what it costs.
By the end you'll know whether this makes sense for your situation. If it's not a fit, I'll tell you straight.
— Don Traxler, CEO RevSpark Media | Founder, ConversionSignal
See What's In Your Data
No pitch deck. No demo script. Just a straight conversation about what's in your data and whether the Opportunity Audit makes sense for your network.
No pitch deck. No pressure. If it's not a fit, I'll tell you.